#Essential anatomy 5 sale how to

For example, you could ask a question about something that’s unique to their company and is completely independent from your own priorities, such as an award they recently won or a new account they just landed. Get their attention by starting with them and leave yourself out of it for the moment. Unless you can grab their attention immediately, there’s a good chance they’ll tune out the pitch you worked so hard to create. Most prospects can smell a sales pitch coming before you finish saying your name. Showing that you know something about your prospect and their needs in advance tells them that they’re more than just another sale to you, and can go a long way in getting them to hear you out. If you don’t have brand trust to fall back on, you’ll need to work even harder to prove yourself. This step is especially important if you’re talking to someone who isn’t familiar with you or your company. What do you know about their company and industry? Who are the clients they serve? What pain points do they experience that your company could alleviate for them? Before you utter a single word, you need to know who you’ll be talking to.

#Essential anatomy 5 sale how to

Savvy salespeople know how to tailor their delivery depending on the prospect’s company, priorities, and end goals. You also need to demonstrate to the buyer that you get them and offer up a way to fix their problems, otherwise you’re not going to connect with them in your sales pitch.Įffective sales pitches shouldn’t be cookie-cutter scripts that never change – they should address your buyer’s needs. That’s a pretty dismal stat if you can’t understand your customer’s problems, you have no chance of becoming part of their solution.īuyer personas and case studies can only go so far. Only 13% of buyers agree that salespeople truly understand their needs. So what does a great sales pitch look like? What should it include (and avoid)? Here are seven elements of a great sales pitch that will help you make powerful connections every time you go to bat. It not only moves from Point A to Point B in your sales process, but it should also help you learn more about your prospects and how you can bring value to their business.

And since you only have a few seconds to make a strong impression and keep your prospect’s attention to the end, delivering a sales pitch that truly connects is no easy feat.Ī sales pitch is essentially a two-way conversation between you and your prospects. It’s your mission, brand statement, business card, and company persona, all rolled into a brief, high-quality presentation. Your sales pitch is arguably the single most essential piece of your sales process. Best Practices for a Knockout Sales Pitch.